Seems like Coca-Cola is coming full circle some 120 years after its invention by druggist John Stith Pemberton.
Well, sort of.
Yesterday the soft-drink giant unveiled the Coca-Cola Research Center for Chinese Medicine in Beijing.
Coca-Cola has set up a lab to experiment with new Chinese herbal flavors for Coke and other beverage products. It's the first international company to open such a facility at the China Academy of Chinese Medical Sciences. Coca-Cola plans to have its researchers develop beverages using Chinese herbal ingredients and formulas.
A Coca-Cola spokesperson had this to say "This collaboration will ultimately help us bring the insights and benefits of traditional Chinese medicine to consumers all over the world." And it should probably give them a bit more cred than Vitamin Water. Though to be frank, I'm not quite sure I'm ready for Diet Coke with ginseng.
Kinda cool, but at the same time we won't be buying any as it was Lydia's allegies to these herbal remedies that almost took her life while she was at the SWI in China.
Oh Lissa, that is so scary about Liddy.
Posted by: Yoli | October 23, 2007 at 06:46 AM
That's interesting. When we traveled to adopt Shen we met up with the guide who helped us wne adopting Kai. He had just gotten back from Tibet where he worked as a translator for Coca-Cola.
Posted by: Scott Ocheltree | October 23, 2007 at 11:16 PM
Thanks to give me these type of information
Posted by: Chinese Herbal Medicine Boston | April 05, 2012 at 03:50 AM